The delay of Super Extra Gravity in the USA
The L-words: an interview with the Cardigans
“I don’t know if you remember when Universal merged with Polygram, which was our record company at the time? But it all took place during the release of our fourth album Gran Turismo. And we had such a bad experience, especially in the United States, with this merger that it became really important for us that we find people who really wanted to work with us, and that we could trust, in the United States.
“So, while we were signed to Universal itself in Europe, we were able to strike a deal with the company that gave us the ability to pick our own label for each album in the United States. All within the Universal empire, of course. “But then what happened was ... we made records that ... or the industry changed ... and then we weren’t selling as many records as both we and Universal had probably expected. So our deal turned against us until it actually became them, the labels, who could say, ‘Well, we don’t want to release you By Roger Holland 12 November 2006
Read the full interview here